In Places Red, Not Blue, a Preference for the Tried and True
February 15, 2013
The Wall Street Journal:
Bringing a new product to market? You’ll have a harder time in conservative parts of the country, a new paper implies.
A trio of business professors studied six years of supermarket purchases in counties covering nearly half the U.S. population and found that, when it comes to groceries, conservatives like established national brands—and are significantly less likely to try new items.
Read the whole story: The Wall Street Journal
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