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Reminders of Years Left, Not Lived, Motivate Older People
For successful messaging to older adults, ditch the stereotypes, consider their future time horizons, and help them savor the moments they can enjoy.
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Why Do Travelers Still Fall for Drip Pricing?
Andrew Taylor keeps falling for drip pricing. He finds a low price on an airline ticket, car rental or hotel room — and then, once he starts the booking process, the cost rises until he
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Touting Flavor Before Nutrition Encourages Healthy Eating
Evocative labels such as “twisted citrus glazed carrots” and “ultimate chargrilled asparagus” can get people to eat more vegetables than they otherwise would—as long as the food is prepared flavorfully, a nationwide study shows.
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Why George Clooney Made Coffee Sexy
In the marketing world, pairing a star with a brand imbues that brand with the celebrity’s attributes.
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Cambridge Analytica Scandal Casts Spotlight on Psychographics
A political data firm’s use of Facebook data for targeted messaging reveals the exploitation of psychometric data that some psychological scientists have warned about.
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College Branding Makes Beer More Salient to Underage Students
Marketing that uses university colors and logos can enhance beer brands’ salience, which may impact student drinking.
