From: The Atlantic
How Consumers’ Moods Drive Decisions
The Atlantic:
In April this year, scientists from Georgia Tech and Yahoo Labs reported that something strange was manipulating online restaurant reviews. It wasn’t hackers. It wasn’t software bugs. It was rain, snow, and sunshine.
After looking at more than 1 million online reviews on sites like TripAdvisor, they found that restaurants received significantly better ratings on days with nice weather and worse reviews on any day with rain. “The best reviews are written on sunny days between 70 and 100 degrees,” researcher Saeideh Bakhshi concluded. “A nice day can lead to a nice review. A rainy day can mean a miserable one.”
…
In one of their studies, Cassie Mogilner and other researchers primed participants to think about the future or the present with word scrabbles. Then they were offered two brands of water, one called Pure Calm and one called Pure Excitement. Prompting consumers to think about the here-and-now made them significantly more likely to prefer a product that promised calmness.
Read the whole story: The Atlantic
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