From: Huffington Post
Do Anti-Tobacco Ads Work? Ask a ‘Neural Focus Group’
Huffington Post:
While watching TV this weekend, I happened on a gruesomely powerful anti-smoking advertisement. It featured former smokers who were missing body parts: a woman with missing fingers, and a handsome young man with two prosthetic devices where his lower legs used to be. Both talked matter-of-factly about their permanent disabilities, which were direct consequences of their long-time cigarette habits.
This ad is part of a new, $54-million campaign by the U.S. Centers for Disease Control, the most ambitious and starkest anti-tobacco campaign ever undertaken by the government. Other ads in the campaign show ex-smokers who have had their larynx removed, or a jaw or a lung. The ads are running on radio, in print, and on billboards, as well, where federal health officials hope to shock smokers into quitting the cigarette habit.
Read the whole story: Huffington Post
More of our Members in the Media >
Comments
Yeah, this is a pretty sensitive matter, right now. Just like with the gruesome ads on cigarette packs, they scare some people into trying to give up smoking, while just grossing out others.
I personally believe the ads you mention are a little too much. A person should know the possible outcome of a dangerous habit like smoking tobacco, but they are so aggressive they might actually have the contrary effect
APS regularly opens certain online articles for discussion on our website. Effective February 2021, you must be a logged-in APS member to post comments. By posting a comment, you agree to our Community Guidelines and the display of your profile information, including your name and affiliation. Any opinions, findings, conclusions, or recommendations present in article comments are those of the writers and do not necessarily reflect the views of APS or the article’s author. For more information, please see our Community Guidelines.
Please login with your APS account to comment.