Professional Development: Effectively Sharing Your Research with the Media
Sharing research with journalists can often feel like a complicated endeavor for researchers who are unfamiliar with the process media outlets use to feature new science. In this webinar, long-time journalists Kim Elsesser (Forbes) and Gideon Lewis-Kraus (The New Yorker) pull back the curtain on processes commonly used by reporters as they walk through their own methods and approaches to engaging scientists for public-facing news stories on scientific research. Elsesser and Lewis-Kraus share tips for researchers to consider as they seek out coverage for their research, during interviews, and after a piece has been published. The speakers point out that, ultimately, the goals of scientists and reporters are aligned—both groups are working to share information that is honest and true with society.
What you will learn:
- How to develop relationships with trusted journalists and query their interest in covering your science
- What to emphasize during an interview, including real-world implications and elements of the research that may be uncertain and need to be covered carefully
- Ways to ensure your research is covered accurately, and what to do if a news story contains an error
Speakers
Gideon Lewis-Kraus
The New YorkerGideon Lewis-Kraus is a Staff Writer at The New Yorker. He has previously written for The New York Times, Harper’s Magazine, and WIRED Magazine. Some of his reporting on the field of psychology includes on Jonathan Haidt and the harms of social media, the fraud investigations into Dan Ariely and Francesca Gino, and the behavioral genetics work of Kathryn Paige Harden.
Kim Elsesser
ForbesKim Elsesser is a Senior Contributor at Forbes. She has a PhD in psychology from UCLA and taught classes on gender for eight years. Her writing has been featured in The New York Times and the Los Angeles Times, and she has spoken on NPR’s Talk of the Nation and BBC World News. Her writing focuses on the impact of gender in society.
