Science for Society: Measuring Public Opinion

In a world with much uncertainty, accurate polling is key to communicating how people actually feel about complex issues. In this webinar, global polling experts describe best practices and examples from their own projects.  Janell Fetterolf, senior researcher at the Pew Research Center, described the processes her team uses to ensure questions are accurately portrayed to different cultures. For example, setting up a comprehensive poll often includes training interviewers, piloting questions, and conducting in-person fieldwork—all of which can take multiple months.  She also stressed the importance of accurate translations in global survey methods.