From: NPR
The New Norm
June 23, 2016
NPR:
Our second story involves a grand experiment in shifting a social norm, this time of an entire nation. In the 1990’s McDonald’s decided to open the first ever McDonald’s in Moscow, but were impeded by the social norms around smiling and customer service in Russia. In this story Alix follows the story of Yuri, one of the first McDonald’s employees, as he comes to unlearn what his teachers in school taught him: that people who smile at strangers are idiots.
Read the whole story: NPR
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