From: The New York Times
The Default Choice, So Hard to Resist
October 17, 2011
The New York Times:
IN the wide-open Web, choice and competition are said to be merely “one click away,” to use Google’s favorite phrase. But in practice, the power of digital distribution channels, default product settings and traditional human behavior often matters most.
In a Senate hearing last month about Google, Jeremy Stoppelman, the chief executive of Yelp, pointed to that reality in his testimony. “If competition really were just ‘one click away,’ as Google suggests,” he said, “why have they invested so heavily to be the default choice on Web browsers and mobile phones?”
“Clearly,” he added, “they are not taking any chances.”
Read the whole story: The New York Times
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