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How to Win Elections: Evidence-Based Principles of Effective Persuasion
I can read your mind. I see your worried spirit. I sense that, when assessing today’s U.S. political divide and voter sentiments, you feel astonished at what so many others believe and embrace. If only Visit Page
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Native Americans’ Awareness of Omission and Discrimination Fuels Civic Engagement
Native American adults who identified more strongly as Native were more likely to notice group omission and discrimination, prompting increased civic engagement. Visit Page
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New Content From Perspectives on Psychological Science
A sample of articles on nudge influence, voting age, relationship chemistry, morality in war, happiness, and the dual- and single- process models debate. Visit Page
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Direct Democracy: Readers’ Eye Movements May Predict Votes on Ballot Measures
Observing the way readers’ eyes move can predict how voters will respond to real world ballot measures. Visit Page
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Direct Democracy: Readers’ Eye Movements May Predict Votes on Ballot Measures
Observing the way readers’ eyes move can predict how voters will respond to real world ballot measures. Visit Page
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New Research in Psychological Science
A sample of research on the fallibility of memory, encephalogram research, voice familiarity, voting preferences, neurodegenerative disease and aging, foreground bias in visual perception, and the responsible use of third-party data. Visit Page