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Unraveling Mysteries of Safe Steering with Behavioral Science
We may take it for granted, but exactly how we steer a car has remained a mystery to researchers for nearly 70 years. The prevailing theory for how we steer towards a target was initially
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Preventing Road Accidents Before They Can Happen
Perceptual errors, when a driver looks but fails to register pedestrians or other vehicles, are one of the leading causes of car accidents. Sometimes called “looked-but-failed-to-see” accidents, because a driver fails to notice another vehicle
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New Research From Psychological Science
Read about the latest research published in Psychological Science: Replicability and Robustness of Genome-Wide-Association Studies for Behavioral Traits Cornelius A. Rietveld, Dalton Conley, Nicholas Eriksson, Tonu Esko, Sarah E. Medland, Anna A. E. Vinkhuyzen, Jian Yang
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A Closer Look at the Face in Your Toast
Brain research shows why people may be biased to see faces, even when only the slightest hint of facial features exists.
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Can’t Take My Eyes off You—Your Face, That Is
Scientific American: When it comes to first impressions of a potential new love, the eyes may indeed be the window to the soul—because the direction of your gaze when looking at this person offers an
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Decoding Words on a Page
When most of us read, we probably don’t think about the complex neurological processes that go on behind the scenes. Subtle and rapid eye movements, invisible without eye tracking technology, relay information to the brain
