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Why it feels good to be the Master Chief
msnbc: Leave it to a psychologist at the University of Essex to discover that the secret sauce in irresistible video games is the characters’ personalities — especially those that leave just enough creative space for
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Trying Out New Identities Key to Video Games’ Appeal: Study
U.S. News & World Report: One reason why people worldwide spend 3 billion hours per week playing video games may be because the games allow them to “try on” characteristics they might like to have
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Video gamers are ‘searching for their ideal selves’
The Telegraph: Scientists at the University of Essex have found that millions of people around the world enjoy playing the latest video games, as many find it the best way to try out different characteristics
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Psychology: We Play Video Games to Chase Our ‘Ideal Selves’
Time: What exactly is it about video games that holds so much drawing power? Last year, a staggering 500 million video games were sold throughout the world, and, despite some recent slippage earlier in May
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Getting to The Heart of The Appeal of Videogames
San Francisco Chronicle: People spend 3 billion hours a week playing videogames but little is known scientifically about why they are actually fun in the first place. The vast majority of research into videogames has
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Getting to The Heart of The Appeal of Videogames
People spend 3 billion hours a week playing videogames but little is known scientifically about why they are actually fun in the first place. The vast majority of research into videogames has concentrated on the