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Tal Yarkoni
University of Colorado at Boulder http://talyarkoni.org What does your research focus on? Most of my current research focuses on what you might call psychoinformatics: the application of information technology to psychology, with the aim of
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If a child or adult plays videogames, how does that affect IQ?
The Wall Street Journal: Recent studies linking increases in adults’ cognitive performance to playing action videogames have sparked a lot of interest. People who are trained to play fast-paced, unpredictable games tend to score higher
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Researchers: video games won’t make you smarter
The Miami Herald: Video games that’ll be under millions of Christmas trees may be loads of fun. But three researchers say you shouldn’t expect them to help kids get better grades, improve their concentration or
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Reframing the Debate Over Using Phones Behind the Wheel
The New York Times: For years, policy makers trying to curb distracted driving have compared the problem to drunken driving. The analogy seemed fitting, with drivers weaving down roads and rationalizing behavior that they knew
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What to Expect from Retailers This Holiday Season
U.S. News & World Report: So far, most signs point to a very merry holiday season for retailers and shoppers alike. Early numbers from the National Retail Federation (NRF) show that shoppers spent almost $400
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The Amygdala As Sales Tool
The Wall Street Journal: Many are the tricks that companies use to win our business. As Martin Lindstrom reminds us in “Brandwashed,” marketers make sneaky appeals to our fears and desires, leverage our social connections
