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Research shows sounds can influence how people taste food
Public Radio International: Oxford University psychologist Charles Spence studies human senses and how they interact. In recent studies, he had people smell wines and sample chocolate, and then match the different aromas and flavors to
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Study Proves the Last is the Best – Last Chocolate, Last Kiss and Last Interviewee
International Business Times: They say the best is yet to be and now psychologists say the best is the last! Psychologists at the University of Michigan claim to have proved that whether it is a
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What Kind of Chocolate is Best? The Last You Taste, Says a New Study
Like to save the best for last? Here’s good news: If it’s the last, you’ll like it the best. That is the finding of a new study published in Psychological Science, a journal of the
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Q & A With Psychological Scientist Wilhelm Hofmann
Wilhelm Hofmann is a psychological scientist at the University of Chicago Booth School of Business. We invited our Facebook and Twitter followers to submit their questions to Hofmann on self-control and temptation. Below are his
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Why Do Some Like It Hot?
Scientific American: Why do some like what hot? Well, peanuts, of course. Spicy peanuts What did you think I was talking about? Spicy peanuts, and really, all sorts of spicy foods. Why do some people
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APS Fellows Lead in Taste Research
Which part of your tongue tastes sweet flavor most intensely? You may be familiar with the “tongue map” that supposedly showed which regions of our tongues sense bitter, sour, sweet, and salty tastes most intensely.