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Effective Ad? Ask Your Brain
Science: Companies and health organizations spend millions of dollars on surveys, polls, and focus groups trying to suss out what people will like, buy, or do. But research shows that these techniques aren’t all that
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Do Anti-Tobacco Ads Work? Ask a ‘Neural Focus Group’
Huffington Post: While watching TV this weekend, I happened on a gruesomely powerful anti-smoking advertisement. It featured former smokers who were missing body parts: a woman with missing fingers, and a handsome young man with
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Small “Neural Focus Groups” Predict Anti-Smoking Ad Campaign Success
Brain scans of a small group of people can predict the actions of entire populations, according to a new study by researchers from the University of Michigan, the University of Oregon and the University of
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Beat loneliness – to avoid a stroke: Why isolation is as bad for you as smoking
Daily Mail: Loneliness is as bad for your health as smoking. It seems astonishing, I know, but scientific research suggests that social isolation, in the long term, is as damaging as a 15-a-day cigarette habit
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Study Shows Smokers Cling to Old Fears About the Health Effects of Smoking Cessation Treatments
Yahoo Finance: PARSIPPANY, N.J., July 27, 2011 /PRNewswire/ — Nearly half of all smokers in the United States attempt to quit at least once per year, yet the majority of these efforts fail. One factor
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Psychologists, Science Journalists Duel Over Cigarette Warnings
The Wall Street Journal: What does the psychological research say about the effectiveness of putting graphic images on cigarette packs? I haven’t had a chance to sort through the original research articles myself, but science
