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New Research From Psychological Science
Read about the latest research published in Psychological Science: Multiple Levels of Bilingual Language Control: Evidence From Language Intrusions in Reading Aloud Tamar H. Gollan, Elizabeth R. Schotter, Joanne Gomez, Mayra Murillo, and Keith Rayner Bilingual
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Women Will Tolerate Sexually Explicit Ads — at the Right Price
Harvard Business Review: Kathleen D. Vohs, the Land O’Lakes Professor of Excellence in Marketing at the University of Minnesota’s Carlson School of Management, and her colleagues set up a study in which men and women viewed advertisements
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Le sexe dans la pub? Les femmes disent non, sauf pour des marques de luxe (Sex in advertising? Women say no, except for luxury brands)
Slate: Le sexe vend, beaucoup. Mais le sexe dans la pub ne plaît pas à tout le monde, particulièrement pas aux femmes qui perçoivent ces pubs comme dégradantes, voire insultantes. Néanmoins, ce sentiment de répulsion
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When Sex Doesn’t Sell
Fast Company: Sex sells, but only at a high price, according to a new study. Overtly sexual advertising can make women downright angry, but they tend to view a sexualized ad for a luxury product
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For women, sex in ads may not sell
The Globe and Mail: That’s the message researchers are drawing from a new study, published in the journal Psychological Science, which demonstrates women’s negative reactions toward advertising that uses sexual imagery. “Just a quick exposure
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Nudity Found to Offer New Social Benefits
Scientific American: When meeting someone for the first time, your impression of that person may be different if you meet that person at a formal dinner party, a cocktail party, or a pool party. These
