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New Study Reveals Profound Impact of our Unconscious on Reaching Goals.
Whether you are a habitual list maker, or you prefer to keep your tasks in your head, everyone pursues their goals in this ever changing, chaotic environment. We are often aware of our conscious decisions
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The Evolution of Aversion: Why Even Children are Fearful of Snakes
Some of the oldest tales and wisest mythology allude to the snake as a mischievous seducer, dangerous foe or powerful iconoclast; however, the legend surrounding this proverbial predator may not be based solely on fantasy.
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The Beauty Bias: Can People Love the One They are Compatible With?
Physical attractiveness is important in choosing whom to date. Good looking people are not only popular targets for romantic pursuits, they themselves also tend to flock together with more attractive others. Does this mean then
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True or False? How Our Brain Processes Negative Statements
Every day we are confronted with positive and negative statements. By combining the new, incoming information with what we already know, we are usually able to figure out if the statement is true or false.
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Misery is not Miserly: New Study Finds Why Even Momentary Sadness Increases Spending
How you are feeling has an impact on your routine economic transactions, whether you’re aware of this effect or not. In a new study that links contemporary science with the classic philosophy of William James
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Pricing and the brain: Why things cost $19.95
Are we really fooled when storekeepers price something at $19.95 instead of a round twenty bucks? It seems so and new research from University of Florida marketing professors Chris Janiszewski and Dan Uy shows that
