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The Evolution of Aversion: Why Even Children are Fearful of Snakes
Some of the oldest tales and wisest mythology allude to the snake as a mischievous seducer, dangerous foe or powerful iconoclast; however, the legend surrounding this proverbial predator may not be based solely on fantasy.
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The Beauty Bias: Can People Love the One They are Compatible With?
Physical attractiveness is important in choosing whom to date. Good looking people are not only popular targets for romantic pursuits, they themselves also tend to flock together with more attractive others. Does this mean then
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True or False? How Our Brain Processes Negative Statements
Every day we are confronted with positive and negative statements. By combining the new, incoming information with what we already know, we are usually able to figure out if the statement is true or false.
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Misery is not Miserly: New Study Finds Why Even Momentary Sadness Increases Spending
How you are feeling has an impact on your routine economic transactions, whether you’re aware of this effect or not. In a new study that links contemporary science with the classic philosophy of William James
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Pricing and the brain: Why things cost $19.95
Are we really fooled when storekeepers price something at $19.95 instead of a round twenty bucks? It seems so and new research from University of Florida marketing professors Chris Janiszewski and Dan Uy shows that
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Destined to Cheat? New Research Finds Free Will Can Keep us Honest
With the start of the New Year millions of Americans have resolved to lie less, cheat less, put the holiday hangovers behind them, or otherwise better their lives. Some will moderate their bad habits; others