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Some Vowel Sounds Pack a Punch for Brands
When naming a company or a product, marketers may want to pay extra attention to the exact syllables they’re considering. New research demonstrates that specific sounds can convey an impressive amount of symbolic meaning, which
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New Research From Psychological Science
Read about the latest research published in Psychological Science: The Brain’s Tendency to Bind Audiovisual Signals Is Stable but Not General Brian Odegaard and Ladan Shams Studies have found that there is quite a bit of
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2016 Psychonomic Society Early Career Award Call for Nominations
Nominations are now being solicited for 2016. Please submit your nomination to [email protected]. Nominations close on March 15, 2016, and nominees selected for this year’s awards will be notified by May 15, 2016. The Governing
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What the Rise of Large Datasets Means for Psycholinguistics
The ability to crowdsource data from large groups and the rise of Big Data have helped advance many different areas of psychological research. The field of psycholinguistics — the study of the psychology behind the
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How Brains Think: The Embodiment Hypothesis
Humans understand complex aspects of their day-to-day experience through their bodies, says George Lakoff. The acclaimed cognitive linguist provides a comprehensive look at the nature of embodied structures in the brain and the application of
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The Magic Of Words
NPR: The philosopher George Berkeley famously argued (contra John Locke) that we can never have truly abstract ideas — ideas stripped of all particulars and details. When I think of a triangle, I imagine a
