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The Joy of Giving Lasts Longer Than the Joy of Getting
The happiness we feel after a particular event diminishes each time we experience it, but giving to others may be the exception to the rule.
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Google is using peer pressure to help cities save energy
With climate change on many minds, cities around the world have affirmed their dedication to improving sustainability efforts. To help with that, Google recently unveiled the Environmental Insights Explorer, which overlays emissions data and efficiency analyses
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How Reflex Responses and Personality Play into the Bystander Effect
When asked about emergency situations, most people say they would spontaneously help another person. However, not everyone does so in real life, especially when there are other people around, a phenomenon known as the bystander
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The Rhythm of Prosociality
Chanting at football games, singing national anthems, and marching in a band are examples of rituals that bring groups of people together. They all incorporate synchrony, a matching of rhythmic behaviors, which appears to generate
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Turning Up the Heat on Prosocial Behavior
Studies dating back to the 1940s have shown that the temperature can shape emotions and perception.
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The Perfect Gift? It’s the One They Asked For
The New York Times: Social scientists bear glad tidings for the holiday season. After extensively observing how people respond to gifts, they have advice for shoppers: You don’t have to try so hard. You’re not
