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Now, seek the obscure to solve your problems
Yahoo India: A US researcher has come up a new technique that allows people to solve their problems systematically by using innovative ideas. According to Tony McCaffrey, a psychology PhD from the University of Massachusetts Visit Page
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Stumped by a Problem? This Technique Unsticks You
Stuck solving a problem? Seek the obscure, says Tony McCaffrey, a psychology PhD from the University of Massachusetts. “There’s a classic obstacle to innovation called ‘functional fixedness,’ which is the tendency to fixate on the Visit Page
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Caminata ayuda a desbloquear la creatividad: estudio
Yahoo: Cuando existe un bloqueo en la creatividad, la mejor solución es salir de la oficina o del sitio donde se encuentra y dar un paseo, aseguró un estudio de la Ross School of Business Visit Page
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When Truisms Are True
The New York Times: What ignites the engine of creativity? A popular metaphor in American business urges you to think “outside the box.” Folk wisdom advises that problem-solving is helped by thinking about something “on Visit Page
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Right Hand or Left? How the Brain Solves a Perceptual Puzzle
When you see a picture of a hand, how do you know whether it’s a right or left hand? This “hand laterality” problem may seem obscure, but it reveals a lot about how the brain Visit Page
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Thinking Outside the Box — Literally
The Wall Street Journal: Just how potent is the metaphor “thinking outside the box”? To find out, researchers built a literal box out of PVC pipe and cardboard — 5′ cubed. Roughly 100 test subjects Visit Page
