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Marketing Is More Effective When Targeted to Personality Profiles
Advertisements can be more effective when they are tailored to the unique personality profiles of potential consumers, research suggests.
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Lefties vs. Righties: How we decide differently
Yahoo: We like to think that we make decisions based on our ideas of right and wrong — and we do, to an extent. But according to recent research, our choices may also be influenced
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Why attack ads? Because they work
Los Angeles Times: In poll after poll, Americans say they don’t like negative campaigning. Yet in the final week of the Florida primary, more than 90% of the ads broadcast were attack ads. That’s not
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Different Bodies, Different Minds
We like to think of ourselves as rational creatures, absorbing information, weighing it carefully, and making thoughtful decisions. But, as it turns out, we’re kidding ourselves. Over the past few decades, scientists have shown there
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Right-handed people don’t care for reggae
msnbc: The hand you use to write, brush your teeth, and throw a ball may also tip people off to your taste in music, a new study reveals. An Ohio researcher has found that people
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A Spirited Debate Over Chicks
In July, APS put out a press release on why chicks prefer certain types of music based on “Chicks Like Consonant Music,” a study published in Psychological Science. On November 9, 2011, Jason Goldman wrote
