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Monkey Business
Years ago, in the early days of what’s now known as behavioral economics, researchers began to recognize that people often made decisions rational economic theory failed to predict. Many of these decisions were characterized by
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Current Decisions Shape Your Future Preferences
Psychologists have known for a long time that after you make a choice, you adjust your opinion to think better of the thing you chose. Now a new study has found that this is true
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Preference Invites Categorization
It is no secret that you know more (that is, have expertise) about things you are interested in. If you hate baseball, you are not going to spend your spare time reading up homerun statistics
