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The Power of Social Relationships
There’s no doubt about it, rejection hurts. One of the goals of Naomi Eisenberger’s research is to understand why. She looks at why emotional and physical well-being are so strongly affected by social relationships. She
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Brand-conscious consumers see brand failure as a threat to their self-image
The Economic Times: WASHINGTON: A new study by a University of Illinois marketing expert has indicated that consumers with close ties to a brand respond to negative information about the beloved brand as they do
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Hey, You! Mean People Earn More, Study Finds
The Wall Street Journal: It may not pay to be nice in the workplace. A new study finds that agreeable workers earn significantly lower incomes than less agreeable ones. The gap is especially wide for
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For Men, ‘Culture of Honor’ Can Be Deadly
U.S. News & World Report: Psychologists call it the “culture of honor,” a mostly male mindset that places a high value on defending one’s reputation at any cost. But new research confirms that it’s linked
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Psychologists Interrupt the Miserable Cycle of Social Insecurity
Tom likes Susan but he fears she does not like him. Expecting to be rejected, he’s cold toward Susan. And guess what? She snubs him back. His prophesy is self-fulfilled, his social insecurity reinforced. The
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Evaluating Emotional Responses
Evaluation is something people do every day, whether they are assessing their to-do list or forming opinions about a book they’re reading. William Cunningham is investigating how evaluating other people or objects leads to emotional