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Marketing Is More Effective When Targeted to Personality Profiles
Advertisements can be more effective when they are tailored to the unique personality profiles of potential consumers, research suggests.
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'Moody' Toddlers More Likely to Become Problem Gamblers, Study Suggests
LiveScience: Restless, moody toddlers are more likely than other tots to grow up to become problem gamblers, suggests a new study. Retracing the lives of more than 900 New Zealanders, researchers found that 3-year-olds with
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¿La gente odiosa nace así?
CNN Español: Vamos a decirlo de frente: todo el mundo no es agradable. De hecho, ser bueno es más difícil para algunas personas que otras. Pero ¿es posible que “la amabilidad” esté predeterminada por los
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16th European Conference on Personality
APS-EAPP Cosponsored Preconference Symposium: “The Cognitive Neuroscience of Personality Dynamics” July 10, 2012 European Association of Personality Psychology 16th European Conference on Personality (ECP16) Trieste, Italy July 10-14, 2012
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Does power reveal people’s true colors?
Business Insider: Does power reveal people’s true colors? Not necessarily. People with power do show their true colors when no other factors are affecting them. Overall it’s more accurate to say that power makes people
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Being in Power Does Not Always Magnify Personality
“If you want to test a man’s character, give him power,” said Abraham Lincoln. It’s a truism that power magnifies personality—but is it true? A new study says no. “Before, people thought that disposition is
