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The Gregarious Salesman: Death of a Stereotype?
I had to buy a car recently, my first in many years, and I confess I couldn’t stop thinking about Jerry Lundegaard. Jerry Lundegaard is a Minneapolis car salesman, and the central character in the
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New Research on Personality and Emotional Development From Psychological Science
Read about the latest research on personality and emotional development published in Psychological Science. Birth-Cohort Effects in the Association Between Personality and Fertility Markus Jokela The birth rate in many countries has been declining. To
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Where are the conservative social psychologists?
Scientific meetings are not usually confrontational events, so it was notable when University of Virginia psychological scientist Jonathan Haidt roiled his colleagues at the 2011 gathering of the Society for Personality and Social Psychology. Addressing
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Something for the weekend
Financial Times: It is estimated that this year the worldwide spend on advertising will be around $530bn. For advertisers it is vital that they spend their money wisely – targeting the right consumer to get
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Marketing Is More Effective When Targeted to Personality Profiles
Advertisements can be more effective when they are tailored to the unique personality profiles of potential consumers, research suggests.
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'Moody' Toddlers More Likely to Become Problem Gamblers, Study Suggests
LiveScience: Restless, moody toddlers are more likely than other tots to grow up to become problem gamblers, suggests a new study. Retracing the lives of more than 900 New Zealanders, researchers found that 3-year-olds with