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Rituals Make Food (and Drinks) Taste Better
TIME: One night as she was enjoying an evening with friends, professor Kathleen Vohs, who teaches marketing at the University of Minnesota, was disappointed to find that the bottle of wine she had bought earlier
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Intent to Harm: Willful Acts Seem More Damaging
How harmful we perceive an act to be depends on whether we see the act as intentional, reveals new research published in Psychological Science, a journal of the Association for Psychological Science. The new research
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How You Unwrap Candy Can Make It Taste Better: The Power Of Food Rituals
Forbes: When I eat M&M’s, I never just crunch through them indiscriminately. First off, I only eat one at a time, each piece must be enjoyed just right. I begin by sucking on the crisp
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Blowing Out Birthday Candles Makes the Cake Taste Better
Smithsonian Magazine: On your special day, the cake emerges, all adorned with lit candles and groups of friends and family (and strangers, if you’re at a restaurant), embarrass you for about 60 seconds as they
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Gorillas in the Lung
The Scientist: Anyone who’s taken an introductory psychology course in the last 20 years likely remembers the “invisible gorilla” video. The video shows a group of kids engaged in a ball-passing game while, mostly unnoticed
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Mealtime routines and rituals improve flavor
Salon: It’s hard to imagine how unhygienic candle-blowing or your family’s jarring birthday overtures could possibly make eating cake more pleasurable. But, researchers at harvard and the University of Minnesota say it’s exactly the singsong
