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If It’s Hard to Say, It Must be Risky
We all have different criteria for what we consider risky. However, numerous studies have suggested that we tend to perceive familiar products and activities as being less risky and hazardous than unfamiliar ones. If something
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The Psychology of Déjà vu
All of us have experienced being in a new place and feeling certain that we have been there before. This mysterious feeling, commonly known as déjà vu, occurs when we feel that a new situation
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If it’s Hard to Read, it’s Hard to Do: Study Shows Difficult to Read Instructions Decrease Motivation
It is not surprising that people are more willing to participate in a task if it does not require too much effort. What is interesting, however, is the way we determine just how easy a
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Cold and Lonely: Does Social Exclusion Literally Feel Cold?
When we hear somebody described as “frosty” or “cold”, we automatically picture a person who is unfriendly and antisocial. There are numerous examples in our daily language of metaphors which make a connection between cold
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As Good as it Gets? Illusion vs. Reality: Age-Related Differences in Expectations for Future Happiness
Albert Einstein once quipped, “Reality is merely an illusion, albeit a very persistent one.” The famous scientist might have added that the illusion of reality shifts over time. According to a new Brandeis University study
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Sticks and Stones: A New Study on Social and Physical Pain
We all know the famous saying: “Sticks and stones may break my bones, but words will never hurt me,” but is this proverb actually true? According to some researchers, words may pack a harder punch
