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Do Anti-Tobacco Ads Work? Ask a ‘Neural Focus Group’
Huffington Post: While watching TV this weekend, I happened on a gruesomely powerful anti-smoking advertisement. It featured former smokers who were missing body parts: a woman with missing fingers, and a handsome young man with
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Small “Neural Focus Groups” Predict Anti-Smoking Ad Campaign Success
Brain scans of a small group of people can predict the actions of entire populations, according to a new study by researchers from the University of Michigan, the University of Oregon and the University of
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Broken hearts really can be painful
Zee News: New Delhi: “Broken-hearted” is not just a metaphor as researchers have now revealed that social pain and physical pain actually have a lot in common. In the study, Naomi Eisenberger of the University
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In the Brain, Broken Hearts Hurt Like Broken Bones
TIME: Sticks and stones may break your bones, but names can hurt just as much. Indeed, according to converging evidence reported in a new review in Current Directions in Psychological Science, physical and social pain
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Broken Hearts Are Truly Painful, Research Shows
The Huffington Post: If you’ve ever gone through extreme grief, a rough divorce or a break-up, you’ll know this to be true: that aching feeling in your heart truly hurts, and now research backs it
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Nursing a broken heart? How taking a paracetamol could dull the pain of rejection
Daily Mail: It’s what songwriters have been saying for years, and now scientists agree – love really does hurt. But what the ballads don’t tell us is that a simple dose of paracetamol could help
