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Solving for X, among the neurons
I have a fence that needs scraping and painting, and I’m pretty sure I can do the whole job in six hours. My friend Jack, who is an experienced painter, wants me to hire him.
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What’s Different About The Brains Of People With Autism?
NPR: Like a lot of people with autism, Jeff Hudale has a brain that’s really good at some things. “I have an unusual aptitude for numbers, namely math computations,” he says. Hudale can do triple-digit
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Daydreamers Could Be the Smart Kids, Says USC Study
LA Weekly: Daydreamers used to get in trouble. They were the underachievers. They were the kids who ended up hanging out under the bleachers and smoking stuff that smelled funny. Right? Wrong. New research co-authored
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Neural Focus Groups
The Wall Street Journal: Can brain scans of small focus groups predict the opinions and reactions of the broader public? 31 test subjects who were interested in quitting smoking were recruited in Los Angeles to
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The Future of Focus Groups: My Brain Knows What You Like
Forbes: Sometimes what you don’t know you know is where the action is. With lessons about both personal humility and the future of focus groups, first of its kind research used brain data from a
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Effective Ad? Ask Your Brain
Science: Companies and health organizations spend millions of dollars on surveys, polls, and focus groups trying to suss out what people will like, buy, or do. But research shows that these techniques aren’t all that
