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The perils of ‘having it all’
It’s fair to say that Thurston Howell III doesn’t savor the little things in life. One of seven castaways on an uncharted Pacific island, the WASPy billionaire never stops scheming to get back to his
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Knockoff psychology: I know I’m faking it
Within just a few blocks of my office, street vendors will sell me a Versace t-shirt or a silk tie from Prada, cheap. Or I could get a deal on a Rolex, or a chic
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Casting light on cheating and greed
Louis Brandeis was already one of America’s most famous lawyers when Woodrow Wilson appointed him to the Supreme Court in 1916. He was a tireless and prescient critic of big investment banks—including bankers’ excessive bonuses—an
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A Salvo in the Calorie War
The calorie war is heating up. It’s actually been simmering for some time, sparked by an alarming obesity rate among young Americans and related spikes in diabetes and other health problems. Nobody really disputes this
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Pricing and the brain: Why things cost $19.95
Are we really fooled when storekeepers price something at $19.95 instead of a round twenty bucks? It seems so and new research from University of Florida marketing professors Chris Janiszewski and Dan Uy shows that
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Hunger for Money
“Will work for food.” Scrawled on a piece of cardboard those words are a painful reminder of life’s fragility. They also pluck a deep chord in our psyche, because they reduce life to our most
