-
This Is Your Memory on Love
Scientific American: The approach to Valentine’s Day is a reminder that we humans are so intrigued by the idea of love that we have made it into something to celebrate in it’s own right. Love is
-
PBS Doc “Memory Hackers” Shows The Future Of Memory Manipulation
Fast Company: Total Recall, Inception, Eternal Sunshine of the Spotless Mind. Once the realm of science fiction, advances in technology, neurochemistry, and cognitive science are redefining what memory is, enabling us to erase old memories
-
Americans Recognize ‘Past Presidents’ Who Never Were
A memory study suggests that a majority of Americans incorrectly think that Alexander Hamilton was a US president, and many believe the same about Benjamin Franklin, Hubert Humphrey, and John Calhoun.
-
The Shape of a Logo Has a Powerful Impact on Consumers
Companies have been known to spend millions of dollars designing their corporate logos – for good reason. A bad logo design can doom a brand. When the clothing retailer the Gap attempted to refresh its logo
-
Speed reading slows comprehension, study says
The Boston Globe: In July 2007, six-time World Speed Reading Champion Anne Jones read the final Harry Potter novel in 47 minutes flat, whizzing through 4,200 words per minute. Most people read about 200 to
-
Speed reading claims discredited by new report
The Guardian: Despite the wishes of all those of us with a teetering to-be-read pile, companies and apps that promise to rapidly increase reading speeds are on a hiding to nothing, according to new research.
