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Countering “Neuromyths” in the Movies
After a head injury sustained in a plane crash, CIA assassin Jason Bourne wakes up floating in the Mediterranean Sea with two bullets in his back, a Swiss bank account code implanted in his hip
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Meet Facebook’s Mr. Nice
The New York Times: Of Facebook’s 7,185 employees, Arturo Bejar may have the most difficult job. No, he is not responsible for increasing advertising revenue or keeping the website alive 24 hours a day. Mr.
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The Psychology Behind Our Collective Ebola Freak-Out
Time: In Hazlehurst, Miss., parentspulled their children out of middle school last week after learning that the principal had recently visited southern Africa. At Syracuse University, a Pulitzer Prize–winning photojournalist who had planned to speak about
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Building Your Brand’s Warmth and Competence
The Entrepreneur: If you want more customers, you need to get warmer. It turns out customers stereotype companies the way they stereotype people. We want a combination of warmth and competence from our brands, just
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How Warm Is Your Brand?
The world is having a love affair with Costco. Fortune Magazine ranks the warehouse retailer as one of the world’s most admired companies, and only partly because of its commitment to social responsibility. Operating under
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Can watching the news can make you sick?
Yahoo: Watching the evening news can be a harrowing experience. Sometimes it seems like the world is rife with disaster, war, violence and nothing else, and the advent of 24-hour news networks means we can
