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The Case of the Evil Genius
The Huffington Post: Professor James Moriarty had only a brief literary career, but his persona looms much larger than his deeds. Criminal mastermind and archenemy of Sherlock Holmes, the professor is remembered today as the
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Chris Christie and the Science of the Group Mind
New Jersey Governor Chris Christie finds himself in a position similar to many government and corporate leaders — apologizing for the misdeeds of his deputies, while at the same time claiming to have been misled
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When Charitable Acts Are ‘Tainted’ by Personal Gain
We tend to perceive a person’s charitable efforts as less moral if the do-gooder reaps a reward from the effort, according to new research. This phenomenon — which researchers call the “tainted-altruism effect” — suggests
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Women Will Tolerate Sexually Explicit Ads — at the Right Price
Harvard Business Review: Kathleen D. Vohs, the Land O’Lakes Professor of Excellence in Marketing at the University of Minnesota’s Carlson School of Management, and her colleagues set up a study in which men and women viewed advertisements
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Le sexe dans la pub? Les femmes disent non, sauf pour des marques de luxe (Sex in advertising? Women say no, except for luxury brands)
Slate: Le sexe vend, beaucoup. Mais le sexe dans la pub ne plaît pas à tout le monde, particulièrement pas aux femmes qui perçoivent ces pubs comme dégradantes, voire insultantes. Néanmoins, ce sentiment de répulsion
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When Sex Doesn’t Sell
Fast Company: Sex sells, but only at a high price, according to a new study. Overtly sexual advertising can make women downright angry, but they tend to view a sexualized ad for a luxury product
