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Your Brain Looks for ‘Winning Streaks’ Everywhere—Here’s Why
Basketball players, coaches, and fans agree: a person is more likely to make a shot after they’ve successfully completed one or multiple consecutive shots than after they’ve had a miss. Players therefore know to “feed” the teammate who’s
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New Research From Psychological Science
A sample of research exploring the neural underpinnings of perceiving familiar faces and extremeness aversion as a heuristic.
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Binary Bias Distorts How We Integrate Information
When we evaluate and compare a range of data points, we tend to neglect the relative strength of the evidence and treat it as simply binary.
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Ratings Rise Over Time Because They Feel Easier to Make
People new to a ratings task are more critical than those who have been doing the evaluation task for longer period of time, a new study suggests.
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Counterarguments Are Critical to Debunking Misinformation
To correct misinformation and “fake news,” you need to provide a detailed counter-message with new information.
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People Favor Highly-Reviewed Products, Even When They Shouldn’t
We often rely on the ratings and reviews of others to help us choose a product or service, but we sometimes use this information in ways that can actually work to our disadvantage.
