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Dangling Millions of Dollars to Coax People to get Vaccinated isn’t the Worst Idea
At first, getting vaccinated against COVID-19 seemed like enough of a reward. You got the satisfaction of protecting your health and that of the people around you, plus the knowledge that soon you would be
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Commentary: Gavin Newsom’s wheel of vaccine fortune: When a game show is as good a metaphor as any
Our perceptions of risk, as many insurance adjusters and sports teams with comfortable leads know, could be better. Academics study this. For a 2013 Assn. for Psychological Science paper, 101 college students, in exchange for extra
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Going Beyond ‘Back to Normal’
You’ve been waiting… and waiting… and waiting for this amazing, magical day when you could return to “normal life.” For many people in the U.S., it feels like that dim light at the end of
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How One British Isle Persuaded Its Citizens to Get Vaccinated
When you need to engage and persuade people on an issue or topic that matters deeply to them, it’s natural to leverage logic and reason as a way of ensuring your message is heard. However
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These are the Text Messages That Get People to Take Vaccines
More than 169 million Americans have received one or both doses of a coronavirus vaccine, but demand is falling off rapidly. Doses administered peaked at an average of 3.3 million per day in mid-April but are now down to
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Stop Worrying About Free Beer and Doughnuts. We’re in the Middle of a Pandemic.
… I thought of this recently when a stream of grumbling turned up in my Twitter feed over incentives that are being offered to encourage Americans to get a COVID-19 vaccine. These include money, beer, doughnuts, and (in a brief
