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In Pitching Veggies to Kids, Less Is More
The New York Times: One of the fiercest marketing battles in the world takes place in kitchens and at dining room tables across the world. The sellers are parents, trying everything to persuade their children
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Researchers Build Profile of the Drowsy Trucker
Among truck drivers, the practice of driving with a critical lack of sleep is an open secret. The transgression captured public attention earlier this month amid news of a New Jersey Turnpike accident that critically
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Surprising Psychology Can Make the Country Healthier
Scientific American: Public health communications are designed to tackle significant medical issues such as obesity, AIDS, and cancer. For example, what message can best combat the growing obesity epidemic? Are educational messages effective at increasing
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An Office for Introverts
The Atlantic: Open offices were supposed to liberate us from cubicle-land. In the 1960s, the German design group Quickborner decided that grouping desks together would increase efficiency and de-emphasize status. They dubbed it Bürolandschaft, or “office landscape.” Open plans are also meant
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Big Mac, Thin Wallet
The New York Times: In recent years we have seen plenty of studies of the impact of fast food on our bodies. But what about our psychological health? It stands to reason that fast food
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Pinpointing Patient Needs
Rachael Wandrey, with the support of her mentor, Katie E. Mosack, is studying the unique experiences and social support needs of a virtual community of lesbian breast cancer patients. She believes not only that lesbian