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Want to get conservatives to save energy? Stop the environmentalist preaching
The Washington Post: In San Diego, the solar rooftop market is booming. And no wonder: Electricity is expensive, but sunshine is plentiful – and it doesn’t hurt that California has shined its policy radiance on the solar
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Time-as-Money Mindset Decreases Green Behaviors
Pacific Standard: How can people be convinced to think about the environmental consequences of their behaviors? New research suggests one surprising piece of the answer may be: Pay them a salary, rather than an hourly
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The Prius as an Oddly-Shaped Status Symbol
The Atlantic: The mid-2000s Toyota Prius was a weird-looking box of metal: Viewed from the front, it sloped upward with swollen curves. From the back, it was chunky and pug-nosed. But from a marketing perspective
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The next energy revolution won’t be in wind or solar. It will be in our brains.
The Washington Post: In the arid lands of the Mojave Desert, Marine regimental commander Jim Caley traveled alongside a 24-mile stretch of road and saw trucks, tanks and armored tracked vehicles all idling in the heat — and
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He Was a Fine Man—He Recycled
Pacific Standard: Most Americans believe that climate change is occurring. But as a recent Pew survey confirms, we don’t view it as a high-priority problem. After all, we reason, its most severe impacts won’t be felt for
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Focusing on Lasting Legacy Prompts Environmental Action
Prompting people to think about the legacy they want to leave for future generations can boost their desire and intention to take action on climate change.
