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To alter consumer behavior, some companies reach out to academics
The Washington Post: At Arlington-based Opower, success is measured by the amount of energy homeowners conserve. But the company’s software, which allows consumers to track their usage, cannot yield that result on its own. The
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An intuitive sense of property
Americans like to own their homes, and the rules and conventions for ownership are generally well understood. So it’s easy to forget that in many corners of the globe the rules are more ambiguous–and more
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Mind Over Money
Emerging Discipline Looks at the Neurobiology of Economic Decision Making Having given themselves over to the messy emotional forces and stubborn cognitive tricks that complicate our efforts to be rational, many decision scientists are now
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The Rich Science of Economic Choice
The science of economic choice seems to be at a critical juncture. It has long since shrugged off the confines of behaviorism, in favor of psychological realism. Now, studies are showing that, for better or
