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We Still Don’t Believe How Much Things Cost
Deodorant was what changed Rob Cooper’s mind about the economy. After paying under $4 for his signature Old Spice Stronger Swagger for a decade, the 49-year-old was shocked last year to see it priced at Visit Page
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How the Sunk Cost Fallacy Impacts Your Relationships
In the field of economics, the sunk cost fallacy — also called the sunk cost effect — is notorious. It occurs whenever we double down on poor financial decisions based on past investments that can’t Visit Page
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The Science of Us
No one could accuse the boy’s self-appointed trainers of lacking ambition or being sticklers for ethical research. Psychologist John Watson of Johns Hopkins University and his graduate student Rosalie Rayner first observed that a 9-month-old Visit Page
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Daniel Kahneman
Daniel Kahneman is a psychologist, winner of the Nobel Prize in Economics, and recipient of the Presidential Medal of Freedom. Daniel joins the Armchair Expert to discuss the complexity of human nature, studying judgment and Visit Page
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Before You Answer, Consider the Opposite Possibility
In 1906, the British statistician and polymath Francis Galton attended a country fair at which the attendees were invited to estimate the weight of an ox. Out of curiosity, Galton borrowed the cards on which Visit Page
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Much More Online
Featuring articles on the sharing economy, health and happiness, and social connection. Visit Page
