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A Sales Promotion That Works for Shoes May Not For Chocolate
The Wall Street Journal: Generally speaking, shoppers prefer bonuses (such as a buy one, get one offer) to discounts (50% off), even if the net price is the same. Among other reasons, “the perception is
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Students Are More Likely to Retake the SAT if Their Score Ends With ‘90’
High school students are more likely to retake the SAT if they score just below a round number, such as 1290, than if they score just above it. That’s the conclusion of a study published
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Trust Your Gut…but Only Sometimes
When faced with decisions, we often follow our intuition—our self-described “gut feelings”—without understanding why. Our ability to make hunch decisions varies considerably: Intuition can either be a useful ally or it can lead to costly
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New Research From Current Directions in Psychological Science
Fact and Fiction in Cognitive Ability Testing for Admissions and Hiring Decisions Nathan R. Kuncel and Sarah A. Hezlett Standardized tests of cognitive abilities are used to predict performance in educational and work settings. Group
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Dire Messages About Global Warming Can Backfire, Study Shows
Scientists and environmental advocates may have more success convincing people about the dangers of global warming if they communicate those risks in less apocalyptic ways, research suggests.
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Being Faced With Gender Stereotypes Makes Women Less Likely to Take Financial Risks
Research suggests that stereotypes about women and risk taking can influence how women actually make financial decisions.
