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Make Time for Awe
The Atlantic: Jason Silva is a self-described epiphany junkie. He recently enthused to me about how some movies, for example, manage to capture attention and create a complete, immersive transformation for the viewer. In his
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The Gift-Giving Mistake Not to Make
TIME: The highest anxiety moment in the holiday season (outside of finding the one dead bulb in a 40-foot string of lights) must be the moment just before your loved ones unwrap their gifts. The
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Le sexe dans la pub? Les femmes disent non, sauf pour des marques de luxe (Sex in advertising? Women say no, except for luxury brands)
Slate: Le sexe vend, beaucoup. Mais le sexe dans la pub ne plaît pas à tout le monde, particulièrement pas aux femmes qui perçoivent ces pubs comme dégradantes, voire insultantes. Néanmoins, ce sentiment de répulsion
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When Sex Doesn’t Sell
Fast Company: Sex sells, but only at a high price, according to a new study. Overtly sexual advertising can make women downright angry, but they tend to view a sexualized ad for a luxury product
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For women, sex in ads may not sell
The Globe and Mail: That’s the message researchers are drawing from a new study, published in the journal Psychological Science, which demonstrates women’s negative reactions toward advertising that uses sexual imagery. “Just a quick exposure
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Women Hate Sexy Ads, Unless They’re for Something Expensive
TIME: Women are turned off by sexually explicit images in advertisements. Unless, that is, the item being advertised is very precious. And valuable. And rare. Like, maybe, a once a year type gift. At least
