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Going Beyond ‘Back to Normal’
You’ve been waiting… and waiting… and waiting for this amazing, magical day when you could return to “normal life.” For many people in the U.S., it feels like that dim light at the end of
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How One British Isle Persuaded Its Citizens to Get Vaccinated
When you need to engage and persuade people on an issue or topic that matters deeply to them, it’s natural to leverage logic and reason as a way of ensuring your message is heard. However
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These are the Text Messages That Get People to Take Vaccines
More than 169 million Americans have received one or both doses of a coronavirus vaccine, but demand is falling off rapidly. Doses administered peaked at an average of 3.3 million per day in mid-April but are now down to
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What Happens When Americans Can Finally Exhale
This time last year, the United States seemed stuck on a COVID-19 plateau. Although 1,300 Americans were dying from the disease every day, states had begun to reopen in a patchwork fashion, and an anxious nation
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Humans are Hard-Wired to Expect the Worst. No Wonder We Can’t Let Go of Masks.
At long last, experts and authorities have shouted the two words we’ve longed to hear: Masks off. So why are so many staying on? Last year, millions of Americans dutifully masked up once the pandemic officially hit. Now, as
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Stop Worrying About Free Beer and Doughnuts. We’re in the Middle of a Pandemic.
… I thought of this recently when a stream of grumbling turned up in my Twitter feed over incentives that are being offered to encourage Americans to get a COVID-19 vaccine. These include money, beer, doughnuts, and (in a brief