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Why You Don’t Need Rich Customers to Sell Luxury Goods
Inc.: Being a luxury brand isn’t what it’s cracked up to be, at least according to the The Wall Street Journal’s Justin Lahart. The success that companies selling goods to affluent Americans have enjoyed, he
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The Ways Food Tricks Our Brains
The Atlantic: In 1998, researchers from the University of Pennsylvania published a study that might strike you as kind of mean. They took two people with severe amnesia, who couldn’t remember events occurring more than
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Give Yourself the Option of Doing Nothing
Inc.: Should you write that blog post or tackle your budget mess? Go for a run or take that spin class? Make that sales call or work on your presentation? The daily life of a
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Food Tastes Bland While Multitasking
Scientific American Mind: Eating while distracted is well known to cause overindulgence, as confirmed by a recent review of 24 studies published in April 2013 in the American Journal of Clinical Nutrition. The exact mechanism
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The Behavioral Psychology of Netflix’s Plan to Charge Higher Prices
The Atlantic: Netflix is crushing it. But now, the company untying cable’s $60 billion stranglehold on American TV is apparently trying to accomplish something simple—something it hasn’t done in more than two years in the U.S.
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Building Your Brand’s Warmth and Competence
The Entrepreneur: If you want more customers, you need to get warmer. It turns out customers stereotype companies the way they stereotype people. We want a combination of warmth and competence from our brands, just
