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The Psychological Case Against Tipping
New York Magazine: Welcome to the weirdness of tipping in America. It carries with it such a strong psychological pull that many consumers are unwilling to abandon it, and in light of recent estimates that 58 percent of a
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Background Music Influences Buying Behavior
Background music has a surprisingly strong influence on what products consumers buy and how much they’re willing to pay for them, according to a new study from psychological scientists Adrian North and Lorraine Sheridan of
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What Would You Pay for This Meal?
The New York Times: How often have you bought something you felt wasn’t worth the money? What if you could set the price? What factors would influence your number? For years, behavioral scientists have studied
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The Seduction of a Sunny Day: How Weather Biases Car Buying Behavior
An analysis of 40 million car sales reveals the weather on the day of purchase can bias buyers towards choosing a car they may later regret.
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Can Your Relationship Handle a Trip to IKEA?
The Wall Street Journal: In therapy, so many couples mention fighting while shopping at IKEA or while assembling what they buy there that clinical psychologist Ramani Durvasula has started embracing the retailer as a tool
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Lilly Pulitzer for Target: They Came, They Waited, They Went Home Mad
The New York Times: Never underestimate the hunger of a barely thawed populace for a warm breeze of Palm Beach. Last Sunday, they lined up in droves at Target stores across the country, or set
