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Waking up to caffeine
Chicago Tribune: A few years ago, when Illinois Institute of Art student Alex Smyth was a hard-core competitive video gamer, caffeine was the elixir that fueled his all-night Halo rampages. He chugged a dozen energy
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The Amygdala As Sales Tool
The Wall Street Journal: Many are the tricks that companies use to win our business. As Martin Lindstrom reminds us in “Brandwashed,” marketers make sneaky appeals to our fears and desires, leverage our social connections
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Subway Ups Ante in Fast Food Dollar Menu War
ABC News: Subway is offering a $2 subs in December, which may excite frugal fans and still keep franchisees happy. The sandwich chain announced this week it was only selling its 6-inch meatball marinara and
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A defense for Thanksgiving
The Washington Post: Thanksgiving is under assault. Stores that once closed their doors in deference to the holiday are now touting Turkey Day deals starting as early as 9 p.m. Workers who should be on
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Lost in the Shopping Center
You go to the mall to buy one pair of jeans and leave with your jeans plus new shoes, a pretzel, and a couple of magazines. Sound familiar? Watch Marc Fennell of Hungry Beast explain
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One-Day Holiday and Christmas Shopping Plan
Real Simple: 8 a.m. Fuel up. It’s hard to shop sensibly when your blood sugar is crashing, so skip the bagels, the donuts, and the sugary breakfast cereals, says Keri Glassman, a registered dietitian in
