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Psychological Science as a Source of Wisdom for Antitrust
In a guest column, New York University Law Professor Eleanor Fox examines how psychological research might help define consumer welfare and the goals of antitrust law.
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Social Class Determines Whether Buying Experiences or Things Makes You Happier
What is the best way to spend money to increase your happiness? A series of studies suggests that it may depend, in part, on how wealthy you are.
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Too Sad? Too Happy? Salesperson Emotions Affect Buyer Behavior During and After Sale
Intense emotions led customers to decreased trust in the salesperson, expected satisfaction with the product, and actual use of the product.
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Paying With Cash Hurts. That’s Also Why It Feels So Good.
The New York Times: Paying with cash is painful — and that’s a good thing, according to new research. When people pay for items using cold, hard cash rather than by card or online, they
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The Shape of a Logo Has a Powerful Impact on Consumers
Companies have been known to spend millions of dollars designing their corporate logos – for good reason. A bad logo design can doom a brand. When the clothing retailer the Gap attempted to refresh its logo
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Milk, Bread, and Eggs: The Trinity of Winter-Storm Panic-Shopping
The Atlantic: Lines of frantic shoppers have mobbed grocery stores in Washington, D.C., after the National Weather Service gently advised residents on Wednesday that an intense weekend storm will pose “a threat to life and
