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Selling More Than a Flashy Deal
The New York Times: Dozens of flash sites are now catering to niches, be it Zulily (children’s goods), One Kings Lane (home furnishings) or JackThreads (men’s wear). At the same time, a new crop of
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iPhone-Addicted Lego Lover Seeks Same For Fun, Romance, Brand Worship
Fast Company: A few years back, the results of a study conducted to determine if brand exposure motivates behavior was published in the Journal of Consumer Research. The researchers determined that when primed with the
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Marketing Is More Effective When Targeted to Personality Profiles
Advertisements can be more effective when they are tailored to the unique personality profiles of potential consumers, research suggests.
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A Psychological Twist in Getting Something for Nothing
The Wall Street Journal: When consumers are offered something for nothing, they generally want to pay anyway. That’s according to a new study and a handful of businesses that say “pay-what-you-want” options for products often
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Should We Stop Referring to People as ‘Consumers’?
TIME: The term “consumers” is routinely used in place of “people” and “citizens.” While most people (consumers?) don’t notice or care much about the terms being used interchangeably, there are those who resent being labeled
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Materialism makes people depressed
Times of India: People who place a high value on wealth, status, and stuff are more depressed and anxious and less sociable than those who do not, say researchers. They also indicated that materialism is
