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In Places Red, Not Blue, a Preference for the Tried and True
The Wall Street Journal: Bringing a new product to market? You’ll have a harder time in conservative parts of the country, a new paper implies. A trio of business professors studied six years of supermarket
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Name-Brand or Generic? Your Political Ideology Might Influence Your Choice
Conservatives and liberals don’t just differ when it comes to politics, they may also make different purchases at the grocery store, according to new research published in Psychological Science, a journal of the Association for
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The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices
The Atlantic: Daniel McFadden is an economist. But his new paper, “The New Science of Pleasure,” shows the many ways economics fails to explain how we make decisions — and what it can learn from
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Why Shoppers Just Can’t Resist Clearance Sales
TIME: January is prime time for shoppers stalking “further reductions” on merchandise that didn’t sell for Christmas or during the post-Christmas and post-New Year’s sales. In other words, it’s prime time for consumers to buy
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Small Price Differences Can Make Options Seem More Similar, Easing Our Buying Decisions
Some retailers, such as Apple’s iTunes, are known for using uniform pricing in an effort to simplify consumers’ choices and perhaps increase their tendency to make impulse purchases. But other stores, like supermarkets, often have
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Americans increasingly stuff holiday stockings with gifts for themselves
The Washington Post: They say it’s better to give than to receive, but They haven’t been to the mall lately. Americans are doing more and more holiday shopping for themselves, data over the last decade
