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Rituals Make Food (and Drinks) Taste Better
TIME: One night as she was enjoying an evening with friends, professor Kathleen Vohs, who teaches marketing at the University of Minnesota, was disappointed to find that the bottle of wine she had bought earlier
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How You Unwrap Candy Can Make It Taste Better: The Power Of Food Rituals
Forbes: When I eat M&M’s, I never just crunch through them indiscriminately. First off, I only eat one at a time, each piece must be enjoyed just right. I begin by sucking on the crisp
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Blowing Out Birthday Candles Makes the Cake Taste Better
Smithsonian Magazine: On your special day, the cake emerges, all adorned with lit candles and groups of friends and family (and strangers, if you’re at a restaurant), embarrass you for about 60 seconds as they
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Mealtime routines and rituals improve flavor
Salon: It’s hard to imagine how unhygienic candle-blowing or your family’s jarring birthday overtures could possibly make eating cake more pleasurable. But, researchers at harvard and the University of Minnesota say it’s exactly the singsong
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To Savor the Flavor, Perform a Short Ritual First
Birthday celebrations often follow a formula, including off-key singing, making a birthday wish while blowing out candles, and the ceremonial cutting of the birthday cake. New research suggests that this ritual not only makes the
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Distracted at Dinner? That’s Why Your Cooking Tastes Bland
Research suggests that in addition to making us eat more, distractions during meals may also make our food taste different.
