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How Warm Is Your Brand?
The world is having a love affair with Costco. Fortune Magazine ranks the warehouse retailer as one of the world’s most admired companies, and only partly because of its commitment to social responsibility. Operating under
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The Option to Quit Can Make You More Determined
Stephen King’s novel, Carrie, was rejected 30 times before it finally got published — and launched a legendary literary career. Thomas Edison failed thousands of time before he finally perfected the light bulb. Most of
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Are We Genetically Inclined To Be Materialistic?
NPR: People tend to hate to lose stuff they already own. This trait, known as the endowment effect, is likely handed down to us by evolution, since it is visible cross-culturally as well as in
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New Research: Rituals Make Us Value Things More
Harvard Business Review: Rituals in the workplace can reinforce the behaviors we want, create focus and a sense of belonging, and make change stick. I have gone on and on in the past about the
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Luxury Shopping, from the Other Side of the Register
The New Yorker: This holiday season, I’m working in sales at a store in a giant luxury mall, just outside Philadelphia and near one of the richest Zip Codes in the United States. Major employers
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Is the Antidote to Embarrassment in a Jar?
The Wall Street Journal: Feeling embarrassed can motivate people to want to save face—literally. A study published in the journal Psychological Science found people recalling embarrassing events tended to want to apply face creams that
